More Parents Get Involved in Play Fest

July 28, 2012

England 24/07/2012- Parents appreciate the chance to have a say in the future of toys for their kids

Toy manufactures are always looking for inspiration. They are, like most businesses, are looking for the next big thing and to find it they are increasingly turning to parents. However, getting their feedback can be quite difficult and time consuming.

The majority of the feedback toy manufacturers get is naturally from people who are not happy with their products. Very few consumers write to a manufacturer to tell them how happy they are with a product and if they actually do so, they very rarely explain in much detail why they liked it. However, when someone has a problem with a product they will often write to a manufacturer. They are often quite detailed about what is wrong with a product. Whilst negative feedback is useful, on one level, in that it gives producers to refine their products and make them better it does not tell the whole story.

Businesses, like Galt educational toys, need to know what people like, why they like it and, most importantly, what they are looking for from future products. To get this feedback manufacturers are increasingly turning to social media.

Every week a party is held on Twitter and Facebook for parents and their children called Play Fest. It is all about toys. The party is where an increasing number of toy manufacturers are turning for feedback and trying out new ideas and products. It is somewhere for manufacturers and parents to interact with each other it is not a sales platform, which is why it works so well.

Galt Toys engage with their clients

Firms like Galt Toys get the chance to hold their own Play Fest. Galt educational toys have a good reputation and are already popular with all kinds of families. Parents are very keen to give their children the best and that includes the best toys. They love the idea of their children learning while they play. Galt knows which of their toys sell well, but they do not really know which ones kids really love and play with. Getting this missing part of the jigsaw will help Galt to develop even better educational toys.


James Galt & Co Ltd

Sovereign House, Stockport Road

Cheadle, Cheshire, UK

Zip: SK8 2EA

Tel: +44 (0) 161 428 9111





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