Sales of dresses for pear shape women are on the increase as more women dress to flatter their shape rather than slavishly following fashion
Even today, it is surprising how many fashion designers design mainly for the young. This is especially the case when it comes to women’s fashions with the majority of fashion houses still designing clothes for young, skinny, narrow hipped women. This means that finding dresses for pear shape women can be difficult on the High Street.
However, luckily things are gradually changing. As more women in the UK, and much of the rest of the world, develop fuller figures, the fashion industry has had to change its approach. There are now just so many more curvy women around than there are super slim ones. A fashion house that sticks to their old formula is setting itself up for failure. In the end, they will be serving an ever-shrinking market, something no business who wants to be successful can afford to do. Recent research by NOO shows that, in the UK, only one small section of society is actually getting slimmer and that is women executives who hold high-powered jobs. Everyone else is getting heavier and, therefore, more pear shaped.
Since 1993, the average waist circumference of UK women has risen by 43%. In 1993, it was 82cm today it is 88cm. When women put on weight, they do so in a very specific way. The weight goes on around their hips, waist and buttocks producing the classic pear shape.
Dresses for pear shape women
Pear shaped women look great if they choose the right clothes. The pear shape is a very feminine shape and it deserves to be shown off. For women who have larger hips and thighs the A line shape is a great friend. Halter neck dresses fit the bill perfectly they show off your beautiful neck, back and shoulders and flow over your hips and thighs.
Top fashion advice sites like Look Fabulous are finding that their pages about dresses for pear shaped women are getting more and more traffic. Women are waking up to the need to dress to flatter their figures. They no longer try to follow the latest trend, which may not really suit them and want advice to help them dress for their shape.