Local Tradespeople Use the Web to Build Their Businesses

June 28, 2013

England 24/06/2013 – There is a growing trend for local tradesmen and women to use the web to secure more customers.


Firms are increasingly aware that the internet is now an important part of most people’s lives. They know that most potential clients go online when they need something. A recent Nielsen Global Online Survey, showed that a staggering 85% of the world’s population, that had access to the web, have bought something online.

It stands to reason that when someone wants a service they will go online to find that too. In fact studies show that in the UK, 90% of those who are online do search for a local plumber or builder online rather than look elsewhere.

Consequently, Small business organisations like the Federation of Small Businesses (FSB) and the Institute of Small Business Association (ISBA) have been encouraging their members to use the internet to promote themselves. However, for many small business ownersgetting started online is a little daunting. Typically they are busy running their own businesses, and do not have the time to learn how to build and promote a website.

However, most realise that building an online presence is not something they can put on the backburner. As a result, they are increasingly going online themselves to find web-marketing professionals to help them. Some just want a website built. However, the majority realise that this is not adequate, if they really want to compete with bigger firms. Those that understand that they need to be on the first page of the search rankings,are also employing firms to manage their SEO and PPC campaigns.

Local tradespeople increasingly utilise trader networking sites
In addition, to taking these steps many local builders and other tradespeople are joining networking sites like Top Tradespeople.  Since 1999, this company has been making it easy for anyone looking for a local tradesman to find those that operate in their area and get quotes. With the help of this kind of networking and advertising is enabling thousands of small construction firms and tradespeople to compete successfully, even in areas where larger firms offer the same services.

 

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