England 06/07/2013 – Botox has become increasingly popular over the past ten years, but the biggest growth in demand is coming from men rather than women.
Botox has gone from being a rare procedure that only celebrities and the very rich used to fight the aging process to being a procedure that ordinary women routinely use. The fall in the cost of Botox, and the more widespread dissemination of information about the product have both helped to make it a part of many people’s beauty regime. However, until a few years ago men rarely opted for this treatment.
Today, that is changing according to reports in the Deccan Herald; some clinics have seen demand from male clients increase by over 200%. In America, according to a study carried out by Cosmetic Dermatology, demand for Botox amongst men has soared by 238% in just a few years.
As we know what happens in America, usually very quickly becomes the norm in the UK and the rest of Europe as well. There are early signs that this is indeed true. Sales of male beauty products have continued to rise in the UK, despite the recession, and the same is true of male cosmetic procedures.
In the UK, men from all walks of life taking much more care of themselves than their fathers ever did. They do everything they can to look good and stay looking that way, and no longer think of cosmetic beauty procedures as for women only. Not all men talk openly about the fact they have had Botox, but it is defiantly becoming more common. For example, demand for male Botox in Glasgow has soared, but in such a macho city, it is not necessarily widely talked about by the men who have it done.
A better choice of treatment options is also fuelling demand
Clinetix offer Botox in Glasgow and their client base is growing and changing all the time, and now includes men. The fact that they offer a big range of Botox options has helped to fuel demand further. Modern consumers are well informed, so they appreciate being able to choose what type of Botox treatment they have rather than leaving it 100% up to the clinician.