During 2012 Better Bathrooms have gone from strength to strength and are set to do so in 2013 as well
Better Bathrooms philosophy of Better Prices, Better Service, Better Bathrooms has allowed them to grow from a single premises retailer to a National brand in just a few years. They started in Glazebury in 2003 with one showroom, today they ship over 500 on-line orders on a daily basis. In addition, hundreds of customers shop at their three showrooms. Most of these shoppers take their orders with them. Their sales growth as a percentage per annum was 92.46%. In 2008/2009, their sales were £3.2m, in 2011/12 their sales had reached £22.5m.
In 2012, their amazing growth and potential was recognised by the Sunday Times. They made number 33 on the 2012 Fast Track 100 list. Their acting Managing Director, Colin Stevens also won the 2012 Entrepreneur of the Year award in the National Business Awards.
The company takes a very different approach to selling bathroom fixtures and fittings. They make many of the products they sell themselves, which is how they manage to consistently offer most of their 3,000 products for at least 20% less than their competitors do. This approach requires a high level of innovation and a team of people who can quickly learn new skills and apply them to the needs of the business and, more importantly, those of their customers.
The key to Better Bathrooms’ success
Without a doubt, the key to Better Bathrooms success has been the fact that they set up and run their business mainly for the convenience of their customers. The needs of their customers are paramount. Their policy of reaching out to their customers in every way possible has really worked for them. During 2013, they plan to do more of the same and be early adopters of new social media and Apps as they emerge. In addition, they will continue to monitor new decorating and construction trends and find ways to offer innovative products as soon as possible. This approach is what will keep them ahead of the curve and continue to give them the edge over their nearest competitors.