Warrington, UK October 19th 2012 – When it comes to data marketing, businesses rely on the acquisition and use of accurate and timely information. Whether that business is embarking on a cold calling or direct mailing campaign it is absolutely essential that they use good data. As well as ensuring the quality of the data when it is collected, rented, or purchased, there are techniques that can be employed by the business to further ensure the quality of the marketing campaign results.
It may not always be necessary to scrap seemingly incomplete details. There are a number of ways in which address fields may be completed, for example, and the same is true, at least in some instances, of phone numbers. Removing empty fields and records from a data list may prove the most efficient and cost efficient solution but it is worth considering address management and completion services as an alternative to losing captured data.
Collating data from various sources can lead to errors. In some cases, the data simply wasn’t formatted correctly before being combined, or there may have been other inconsistencies in the data sources. Ironing out these problems can leave a company with a highly effective and up to date source of quality data; data that is filled with leads that will give a strong return on marketing investment. Errors in the collation may be adjusted and corrected after the event and this can also provide good data from bad.
QBase is a data capture, cleansing, and management specialist providing a range of services to businesses in every industry. They specialise in managing the data that is required in direct mailing and emailing campaigns and help businesses ensure that their invaluable data sources are accurate, up to date, and complete.