Useful gifts are definitely going to be popular this Christmas and eyelash extensions certainly fit the bill
Sales of eyelash extensions and false eyelashes continue to be strong. One High Street chemist chain sold 4 million sets or kits in just one year. Since, 2008 sales of these kinds of products have grown by over 100% year on year. There are no signs of this slowing down. More and more women, and some men, are now using false eyelashes or extensions.
The fact that so many women, from every age group and walk of life, wear eyelash extensions means that they are make a good present.
Last year retailers noticed a change in the kinds of presents people brought each other. They sold far less fun and frivolous presents. People wanted to make sure that the gifts they gave were useful and did not simply end up in the back of the drawer or gathering dust in a cupboard. Consumers were keen not to waste money; they wanted to make what they spent on Christmas gifts really count.
Sectors like clothing and beauty retailers benefited greatly from this with many experiencing stronger sales than anticipated. Many expect to do so again this year. Good quality eyelash extensions are not cheap, so they make a great present.
Sales of eyelash extensions catching up with false eyelashes
This year it will be eyelash extension kits that sell best. Women are increasingly moving away from false eyelashes to extensions. They are doing so for several reasons. Primarily because extensions look so much better than false eyelashes, they look far more natural. Many women also feel that they are better for the health of their eyes and their own lashes.
However, the ability to apply eyelash extensions at home is the main reason behind women swapping. Firms like the Eyelash Emporium who had previously sold mostly to beauty professionals have noticed that more of their clients are private individuals. However, applying extensions at home is tricky and most women go to a salon especially if they are having their eyelashes extended for a special occasion such as a wedding.