Flip Flops are a popular footwear across the world and in the UK they are growing in popularity thanks to innovative marketing
Who would have thought you could make a successful business just by selling flip flops, but that is exactly what the fantastically named firm, Flip Flops And Away, have done. It has only been a few years since Rachel Williams gave up her job as an account manager for a major web company to bring high fashion flip flops to the UK. Today, her company is well known and is still growing, finding more fans on a daily basis.
The key to her success has been focusing on a brand of high quality flip-flops, that were already well known, and offering them to people in the UK for a great price. It is a simple formula, which has really worked for the company. The fact that the brand is so well known makes marketing much easier and the price means that they practically sell themselves.
The brand they are selling is Havaianas made by the Brazilian company Alpargatas, who been making footwear for 120 years. Today, they make several types of footwear under several brand names including Toppers and Calzado Informal (Casual Footwear). They are marketed across the world, but until recently, none of their brands were widely available in the UK.
Something Rachel decided to change. She loved Brazil, visited the country regularly, and always came back with several pairs of Havaianas flip-flops. Her friends loved them and often asked her to buy them some, and so a fantastic business idea was born. When the rich and famous like Paris Hilton and Jennifer Aniston were seen wearing slim Havaianas, she knew her business was going to be successful.
Havaianas for every occasion
They sell slim and glam versions that are suitable for any occasion. The days where flip-flops were only for wearing to the beach or whilst on holiday have long gone. Today, they are worn by every age group and come in a huge array of styles and colours. Both men and women love them.
The ones Havaianas Flip Flops and Away sell have 100% rubber soles, and either soft textile or rubber straps, they are super comfortable wear and extremely durable.