UK firms are waking up to the fact that professional events and promotional staff can give them the edge
Traditionally, the firms that hired events and promotional staff, in the UK, were the large, multi-national firms. Gradually, this is changing as smaller firms are hiring professional promotional staff to help them to grow their business. In today’s increasingly competitive environment, getting a new product or service to be noticed is difficult. There is so much going on, with advertising coming at people from all over the place.
Take, for example, the journey to work by public transport. The stroll to the bus stop or train station, takes people past posters on the street or in shop windows. Whilst waiting for the train or bus people browse the web, catch up on TV, read a paper or magazine where they are exposed to even more advertising.
How many adverts each person is exposed to varies depending on their lifestyle, the types of media accessed, as well as when and how. However, virtually everyone will be exposed to several hundred adverts every day.
A firm with a new product or service has to somehow cut through all of that, so that they can get noticed. Any firm that is not able to do so will ultimately fail to gain a foothold in their chosen market.
Simply following the crowd and putting up posters, TV ads, YouTube videos and getting a PPC campaign going is one way to go. It helps, but this approach does not make a firm stand out from the crowd. The real answer is to give a product or service a human face. Using people to sell to people makes an awful lot of sense and really works something firms are gradually remembering and taking advantage of.
Types of events and promotional staff
The problem for many firms is that they cannot afford to maintain their own promotional teams. Increasingly, they are turning to professional firms like Ngage Ltd who offer all kinds of events and promotional staff. They have personnel, who are trained to work as hosts for events, as sales personnel and as field marketers.