England 07/04/2013 – Despite the recession motor home manufacturers are investing in their businesses and developing new models
The motor home industry is confident that they have a winning product. Understandably, the recession has slowed sales of these high-ticket items, but the industry knows that this is just a blip. They are making it easier for people to find information on motorhomes. There are already signs that sales are picking up again. New models are helping to fuel interest and secure sales.
Many dealers have stepped up their marketing campaigns. They are reaching out to consumers in a range of ways. In the UK, most dealers attend mortorhome and camping shows, and advertise in trade magazines as they have always.
However, some dealers are now reaching out in other ways. They are beefing up their websites, using video to show off the motor homes that they sell more effectively. Websites are the perfect platform for information about motorhomes. A website can contain all of the information that a brochure canm including blueprints, layouts and detailed specs.
Buying a recreational vehicle like a motor home is a big investment, so people tend to do their research before buying one. They want detailed information. Those dealers and manufacturers who provide them with those details are the ones who make the most sales. Potential buyers see them as experts that they can rely upon. They especially appreciate the chance to read reviews from others who actually own and run a motorhome.
Reaching buyers using TV
The very popular UK dealer Travelworld, who also runs the UK website Motorhomes, has reached out to potential buyers in other ways. They have recently taken out TV adverts on specialist channels that motor home fans watch and are interested in. Their slots on ‘The Caravan Channel’ have been particularly well received. They have also aired their adverts on ‘Motors TV’, which is watched by motor racing fans and those that race in some of the amateur classes. Many of these people own and run large motorhomes. These adverts make it super easy for consumers who are interested in them to find information on motorhomes.