London, United Kingdom (16th May, 2013) – Smith and George Limited, a leading online provider of women’s fashion clothing in the UK, announce the launch of their new YouTube advertisement.
As a continuation of their social media campaign, Smith and George Limited’s new YouTube advertisement is an effective way to engage people via the social media platform. Produced and directed by Anthony Axten, the video’s concept is based around the retailer’s dresses for the Spring/Summer season.
The director decided on slow motion shots for the first two dresses to create a sleek look. Part two of the video was inspired by modelling icon Twiggy and the swinging sixties and featured the Checker Mini Bodycon dress. Therefore, this advert section allowed the models to play around with sunglasses, balloons and glitter in order to create a youthful, upbeat appeal.
Dresses featured in the advertisement include: the Sleeveless Striped Bodycon Dress, the Black Midi Cut Out Panel Dress, the Checker Mini Bodycon Dress, the Colour Print Aztec Midi Dress and the Bandeau Skater Dress. All of the items are now available for purchase on the Smith and George website and customers can make a saving of 10% on their first order.
A spokesperson for Smith and George Limited commented: “We’re incredibly proud to announce the release of our first digital advert, and believe it effectively showcases the highlights of our stunning Spring/Summer collection. We are confident our customers will fall in love with our range of fabulous dresses which are incredibly feminine and flattering.”
To watch Smith and George Limited’s new digital advertisement, head to http://www.youtube.com/watch?v=gtYyZt9yzlk. For further information on their online women’s clothing, visit their website at http://smithgeorge.co.uk/.
About Smith and George:
Smith and George is a global online fashion clothing, accessory and beauty retailer offering both affordable and branded quality products, including bags, jewellery and scarves. Smith and George retails clothing and accessories incorporating all the latest fashion trends, and provides a wide range of catwalk-inspired wares which is updated as soon as each new season approaches to ensure that their range is fresh, chic and stylish.