England 31/05/2013 – The web is enabling tailors to find new markets for their bespoke clothes.
Firms like Botti are responsible for making it possible to buy bespoke shirts without the need for numerous visits to a tailor. They are using the power of the web to give UK men real choice when it comes to shirts.
The founders of the firm, Nigel Botterill and Robin Sharpe, both liked to dress well, but were frustrated by the fact that most of the shirts they bought did not fit. They were either too short, or too loose around the middle. Even if the shirt was the right length, the sleeves would be too long, but without adequate space around the biceps.
Almost worse than that most of the shirts available in the UK were really bland and most of the time quite boring. It was quite hard to buy a stylish shirt made to a high standard that fitted. Even quite expensive shirts did not fit particularly well and were not really made to last. Not being able to buy a good quality fitted shirt was frustrating, so in 2012, these two experienced entrepreneurs, decided to do something about it and offer bespoke shirts via the web. Within a very short period, their bespoke shirt business was a success. There clearly was a lot of demand for these kinds of shirts.
The ordering process was kept super simple with clients only having to choose a style and colour and key in their seven measurements. To ensure clients get a shirt that really fits, how each measurement should be taken is explained in a set of seven short, and easy to follow, videos. This approach means any man can find and order the perfect shirt for him at any time of the day of night.
The perfect fit guarantee
Because most clients are turning to them primarily for the fit, Botti’s offers a perfect fit guarantee. If a shirt does not fit perfectly they will arrange to collect and alter it for free, the company is that confident that the shirts they produce will be perfect.