England 14/07/2012- More and more consumers are buying classic chess Sets from Chess Direct than ever before
Over the past few years, sales of physical and traditional chess sets from Chess Direct have started to grow again. Whilst the company still sells computer chess sets, it seems that many people still prefer to play their chess using physical pieces and a physical chessboard. Many of their clients who have bought computer chess sets from them in the past have come back and brought traditional chess sets from them as well.
The fact that the company sells a wide array of different sets certainly helps. They can appeal to people with limited budgets as well as to players who have far more money to spend on the game they love. One of their most popular lines are their themed chess pieces. Some of these are hand decorated, therefore, cost quite a bit of money. However, they also sell machine made chess sets, which cost less and appeal to a larger number of consumers.
Sales were boosted recently when they began to sell Diamond Jubilee chess sets. They stocked several different kinds including hand-painted individual pieces. The fact that some of these pieces were brought singularly indicates that, in many cases, these chess pieces were bought for home decor or as diamond jubilee memorabilia rather than to be played with.
Isle of Lewis Chess Sets from Chess Direct
Possibly their most popular line of physical chess sets are the Isle of Lewis sets. They are replicas of the Lewis chessmen, which were found in 1851 on the Isle of Lewis in the Outer Hebrides of Scotland. These beautiful chess pieces date from the 12th century and are one of the few intact examples of a mediaeval chess set. It seems that many players enjoy playing with these ornate chess pieces, which have a direct connection to the history of chess in Europe.
Chess Direct work hard to ensure that they stock the very latest in themed chess sets. By regularly changing their stock, they keep pace with modern tastes and continuously grow their customer base.
Contact:
Chess Direct
England, UK
Tel: 01482 327019
No e-mail listed, online contact form.
Web: http://www.chess-direct.co.uk/