Tracking inbound phone calls is becoming a must have service for many companies these days. If you’re doing any sort of online or offline marketing but aren’t tracking your calls, you’re not getting the full picture about your marketing efforts. This means you’re probably wasting money somewhere.
There is no shortage of companies providing Call Tracking services and new companies are popping up all the time. However, you should be very careful about who you choose – things are not always as they seem.
Beware of some call tracking companies
Every call tracking company in the world relies on a telecoms company to provide them with inbound telephone numbers and the data from them.
Most call tracking companies are simply “data crunchers”. They don’t own the telephone numbers, they’re not in control of the data and they’re unable to offer support on the telephone numbers as they’re relying on a telecom provider.
If you’re advertising a telephone number and tracking the calls to it, it’s vital that your number works and that the data for it is accurate. We’ve heard of nightmare scenarios where advertisers lose their tracking numbers because they’ve been allocated to someone else by mistake or the numbers are being used by several advertisers at the same time.
We’ve had one company move their business to us because their number wasn’t working and couldn’t get any support for 2 days. They wasted thousands of pounds in advertising and their reputation suffered because no one could reach them.
Questions you should ask
Here are a few questions you should ask of any potential Call Tracking provider:
- Are you a telecoms company, in control of the inbound tracking numbers and can you support them directly if anything goes wrong with them?
- Are you regulated by the communication governing body, such as Ofcom for the UK?
- Have you been allocated your own numbers and number ranges by the regulator?
- Do you own and operate your own telecoms equipment and network and offer 24 hours support?
- Is there an approved dispute resolution in place?
If a company answers any of these questions with “no” then you should probably not use them and carry on looking for another provider.
TTNC Limited has been providing call tracking services for more than 8 years. More than 7 million numbers have been allocated to us by Ofcom and over 8,000 businesses, of varying sizes, are making use of our services.
Our Call Tracking service is available with any number that you buy from us. We also offer our customers the facility to integrate the statistics generated by their tracking with Google Analytics. This exciting new addition to our service will help users generate a clearer picture of how well their advertising is working for them.
Visit our website to find out more.
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