England 25/07/2012- After years of working mainly in the
India is a vast country; with a population of over 1.2 billion people, it is second only to China in terms of population size. Therefore, it comes as no surprise when multi-national companies who are based mainly in the West enter the Indian market. The potential for sales, in the long term, is massive. However, mainly global leaders are doing so. They have the money and resources to put in place the infrastructure and to market themselves in such a vast and diverse country. Groupe Danone certainly falls into that category. They have the expertise and resources to make entering the Indian market viable.
In the UK, they are mostly known for the range of yoghurts that bear its name. However, they are also responsible for a range of other branded products including Actimel, Evian and Badoit.
In 2007, they bought Royal Numico who made specialist baby foods and a range of clinical nutrition products. It is these products they will start to sell in India.
Danone promote health through food. For them moving to India is a natural move it gives them the chance to help as many people as possible to gain access to good quality food and to benefit from better health as a result. They now have the chance to help the more than 25 million children who are born in India each year. Good nutrition in the early years will really help these children to remain healthy and grow into strong and fit adults.
Plans to develop new products for the Indian market
Nutricia Nutrition does not plan to simply sell the same products they supply to other countries in India. They will do so, to some extent, but will also invest money in developing products that meet the specific nutritional needs of their Indian customers. They understand that, when it comes to nutrition, every country is unique. Diets vary across continents and a supplement that may need to be added to baby food sold in one part of the world may not be necessary in another part of the world. The reverse is also true; as a result, each country needs a different range of nutritional products tailored to the needs of people who live in the region.
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