England 17/08/2012- Silverbean’s proactive approach to digital marketing brings amazing results
Silverbean pride themselves on being one of the UK’s most innovative digital marketing companies. They, like most other digital marketing companies, advice their clients how to market themselves using existing opportunities.
However, Silverbean take things a step further. They are constantly looking for and carrying out research to find new marketing opportunities for their clients. This approach means that they find opportunities many other agencies completely miss or only wake up to months or even years later.
Their blog is filled with new research drawn from numerous sources that help their clients to recognise and take advantage of new markets. Recent examples include a story about research carried out by Babycentre that shows new mum’s spend 43% more time surfing the web than they did before their baby was born. The same research showed that this category of the population spent 35% more time on-line than the general population. Clearly, anyone who is not marketing their relevant products and services specifically to new mums is missing a trick.
In June, they published another interesting blog about how students use social media such as Twitter, Facebook and Google+. The team at Silverbean pulled together data from various surveys and research sources to give an overview that revealed some surprising trends. Who, for example, would have thought that 24% of UK students are now using Google+. Firms who get in at this stage and build Google+ pages that appeal to students will definitely get a jump on their competitors. Also surprising is the fact that whilst 94% of students have Facebook pages only 13% use Facebook to gain access to discounts and promotions. Firms who are throwing too much of their student marketing budget at Facebook now know why they are not always getting the expected results.
Other ways Silverbean are different
As well as taking a more innovative, research based, approach to digital marketing, Silverbean have a slightly different business ethos than most of their competitors. Clients seem to appreciate the fact that their account managers specialise in one sector only, which brings firms marketing strategies that are truly effective for the products and services they offer. Flexible, results based pricing also appeals, especially in the current economic climate.
The Old Forge, Hoults Yard
Newcastle upon Tyne
Zip: NE6 2HL
Tel: 0191 543 8815